Okay, that might be a bit of an exaggeration. But for all the female Brewers fans out there, I have some bad news. Doris Hajewski (@dhajewski) of the Milwaukee Journal Sentinel is reporting that the Brewers did not make the cut for a new Victoria’s Secret line of Major League Baseball inspired clothing. Here’s a link to the official release.

Who was chosen?


For the most part the “beautiful” cities:

  • Chicago Cubs
  • Chicago White Sox
  • Boston Red Sox
  • Los Angeles Angels
  • Los Angeles Dodgers
  • New York Mets
  • New York Yankees
  • San Diego Padres

Sure, there were a few oddballs - like the Minnesota Twins, St. Louis Cardinals and Philadelphia Phillies – but all the cities are in larger DMAs with a seemingly larger selection of “beautiful” women.

I’m not sure what Victoria’s Secret criteria was for picking MLB cities, but it seems to me that they should have included fan loyalty in their decision-making process. Sure, L.A. is a huge market, but how many females really care about the Angels or Dodgers?

On the other hand, the women of Milwaukee (and the entire state of Wisconsin for that matter) are pretty fanatical about the Brewers. I’d wager that Milwaukee women would at the very least match the sales of the two L.A. teams. Heck, we’d probably wear the apparel more too.

What do you think? Am I out of touch with the female baseball-lovin fans of L.A.? Maybe I’m just blinded by my Brewer pride?

As one JSOnline commenter said, “Like I want panties with the Cubs logo on them. Then again, a well placed Cubs logo could be a great expression of the disdain I feel for them or the Yanks.”

Better luck next time, Milwaukee.

Epiphany Moment

This post has been a bit delayed, but I wanted to tell you about a project I’m involved in that launched just last week. It all started when I saw a tweet about six months ago from one of my favorite Gen-Y bloggers, Matt Cheuvront (@mattchevy) asking for a few volunteers. A week later I was recording a video of myself describing my own “epiphany moment.”

For those who don’t know Matt, he is a highly motivated, Chicago-based, Gen-Y blogger and Web designer among other things. I encourage you to check him out at his blog, lifewithoutpants.com or his personal Web site, mattchevy.com.

With a little help from his friends, Matt has put together well over 20 videos of people describing their epiphany moments. The videos are meant to inspire and encourage you to upload your own epiphany moment.

A teaser trailer of the project is posted below. I hope you’ll check it out. What is my epiphany moment? Well, I guess there is only one way to find out…

While you won’t find any official rules at Foursquare.com, I feel there are some unspoken rules the Foursquare community has embraced. While I haven’t followed all of these rules to the letter, this is my interpretation of how the game should be played.

  1. No checking in at a drive-thru
    If you’re going through a drive-thru you aren’t at a venue. You’re in your car. How long are you going to be there? Five minutes?

  2. No checking in after you leave a venue
    This rule is pretty self-explanatory. The one exception? Celebrities with stalkers and crowds to worry about.

  3. No checking in at home or work
    Checking in at places you go to everyday is cheating. Also, no one cares if you’re at work. We do care if you’re at a hip new bar.

  4. Do leave tips and to-dos
    Tips and to-dos are great, and very helpful when checking out a new restaurant.

  5. Do encourage all your friends to join
    The more friends you play with the more fun the game is!

  6. Do fight for your mayorship
    Mayorship is a source of Foursquare pride. It is perfectly acceptable to visit your local pub to reclaim your throne on a Tuesday night. Not to mention the deals you can get when you do!

  7. No checking in when you’re sitting on the couch watching Lost
    Again. Cheating.

  8. Do not friend request people multiple times
    I understand that everyone uses social media tools in different ways. Maybe you’re using Foursquare to increase your social network. However, I’m not, and requesting my friendship over and over is not going to change the fact that I don’t want unknown people stalking me.

  9. Do go on weekend badge crusades
    Laugh at me if you will, but weekend badge crusades are a fun, cheap way to spend the weekend.

  10. Do not share your check-ins on Facebook and Twitter
    Remember, we all use social media tools differently, and not everyone on Twitter and Facebook are into the whole Foursquare thing. Unless it’s a special occasion (Ex. You’re at an event, conference, traveling to a new place) my Twitter and Facebook feeds do not need to be clogged by your check-ins. Please keep that to your Foursquare friends.


So there you have it, the rules of Foursquare according to me. What are your Foursquare rules, policies, dos and don’ts?

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