Showing posts with label Bravo TV. Show all posts
Showing posts with label Bravo TV. Show all posts
An article in today’s New York Times announced a new partnership between Foursquare (the growing, location-based online game) and Bravo TV. According to the article, the partnership, which begins tomorrow, will allow Foursquare players to receive Bravo badges after checking in at any of the 500 plus Bravo locations.
Potential pros and cons:
Pros
- How cool would it be to get a Top Chef badge?
- The partnership will raise awareness for Foursquare and increase users.
- It could create more brand evangelists for Bravo as long as the badges are closely tied to specific shows.
Cons
- What kind of badge could The Real Housewives offer?
- For some reason the idea of a TV network partnering with Foursquare rubs me the wrong way. I'd rather see a company like TGI Friday's, Target, Chase or Southwest Airlines partner. I can visit a restaurant, retail outlet, bank or airline. A TV network? Not so much.
What do you think? Is this a good move for Bravo and Foursquare? Do you want a Bravo TV badge?
UPDATE: Mashable has posted an article on the partnership that outlines a few more specifics.
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