Last Friday I attended Ragan’s Social Media Unconference in Chicago. For those unfamiliar with an unconference it’s kind of like a big brainstorm session with a couple moderators to keep everyone on topic.

One comment that has stuck with me is, “It is better to engage in one social network and do it really well than to engage in many and do them poorly.” This statement really resonated with me. How often do we join social networks only to forget about them a few months later? How does this help our personal brands and our clients’ brands? Perhaps, more importantly, how does it hurt them?

The one social networking account I have fallen behind on is LinkedIn. LinkedIn is a great professional networking site, but it seems that I (like many people) only use it when I’m looking for a job. I hate to admit that I often only log-in to accept friend requests. Who has time when they are busy Twittering, Facebooking and blogging? Okay, poor excuse.

The truth is a social networking profile is only as good as you make it. Profiles aren’t like a pot roast you can set-up and leave on while you’re away at work. It’s important to keep all of your social networks up-to-date and stay engaged. After all, in the event that you have to look for another job you want your LinkedIn connections to be ready and waiting. You shouldn’t be working on growing your LinkedIn presence after you’ve been laid off. By the time that happens you want your connections to be working for you.

To that end I have decided to take a renewed interest in my LinkedIn profile and become an active member in the community. You know, just in case. I hear it can be good for building your brand too. Which social networking sites have you left on the back burner, and how are you planning to resurrect them?

While you're at it, connect with me on LinkedIn at


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