Rebranding GM

This week General Motors became the second-largest industrial bankruptcy in U.S. history. According to the Wall Street Journal, GM plans to close 17 factories and parts centers on top of cutting 20,000 more jobs before 2012. After hearing this news, it is no surprise that many Americans are worried about GM’s future. A huge rebranding effort will be required to help lift GM out of the red. Enter the video below.

While I personally have not been a fan of American cars, much less GM in recent years, I am a fan of GM’s new effort to rebrand themselves and communicate with the online community. The message in their video is authentic, and it’s clear that GM realizes doing business as usual will simply not work anymore.

Here’s hoping their message resonates with the rest of the American public. After all, we all have a stake in GM now. If that doesn’t convince Americans to buy American-made cars, I don’t know what will.

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