A 20-something's Perspective

The PR agency Waggener Edstrom has recently launched a new Twitter tool called Twendz. This tool is incredibly valuable for PR people and anyone else who is in charge of managing a brand. By now we are hopefully all aware that the first step to take before using social media is to listen. But even this first step can be daunting. After all, who has time to sift through hundreds of tweets? This is where Twendz comes in.

After entering your keywords the tool pulls the latest tweets and displays the overall mood be it positive or negative. It's a great way to monitor what people are saying about your company or client. My only complaint is depending on your keywords it can take quite a while to load before you have any tangible results.

You can read more about Twendz on CNET. Go check it out and let me know what you think.