What's in a name?

A small blonde first grader glances across the classroom to catch a peak at the cute boy sitting a few chairs over. With a secret smile she looks down at her notebook and writes Mrs. Sarah Brenner.

Yes, that first grader was me. It was a simpler time when the thought of taking my future husband's name wasn't a question but a widely known fact. But you see I've grown up a bit since I was six years old, and now the issue of taking my husband's name doesn't seem quite so black and white.

Kathy Konrath wrote a great post on this subject on the Personal Branding Blog. While some men might roll their eyes at this "dilemma" I think it's something every 20-something woman should consider.

As a young professional I am working hard to get my name out there and become at least slightly well-known in the Milwaukee PR community if not the PR community in general. Honestly, I don't think it's fair to give up my name for traditions sake.

For the moment I plan to legally change my name when I marry, but continue to use my maiden name in a professional capacity. This way I can have the best of both worlds. Close friends and family will know me as Mrs. Sarah X. Meanwhile I will have the freedom to continue developing my personal brand in a professional capacity online and in real life.


I definitely agree!! I have often thought of that and if you have established a name for yourself in your career what happens after you change it.

April 15, 2009 at 9:14 PM  

Girl, it's more than a brand - it's your identity! :-) I refused to part with mine, though I did give my husband the option of taking my name... (he politely declined).

April 22, 2009 at 10:04 PM  

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