"Help me, help you."

“I am out here for you. You don’t know what it’s like, to be me out here for you! It’s an up at dawn, pride swallowing siege that I will never fully tell you about. Ok? Help me. Help me, help you. Help me, help you!” – Jerry Maguire

Sound familiar? Admit it all you agency folks, at one time or another you have felt like Mr. Maguire. Sometimes, despite our best efforts we simply can’t deliver for our clients because they fail to give us the necessary information, access or help that we need.

Most of the time our clients are great, but we’ve all had to go back to a reporter to cancel an interview or miss a deadline.

To those who work client side, here’s a quick plea from your agency friends (and I do mean friends).


  • Return our calls
  • Answer our e-mails
  • Take the early morning interview
  • Send us the information you promised
  • Show up to the meeting
  • Seriously consider our expert advice (That is what you’re paying us for, isn’t it?)

Because honestly, we’re doing it for you.


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