Do you think social media is fad? Do you fail to see the value in engaging in one-to-one conversations with consumers?

The following video by Erik Qualman, author of socialnomics, paints a very clear picture. Social media is not a passing fad, and if you and your company don't take the next step, you probably won't be around in the next 10 years. At the very least, you won't be relevant. I'm just sayin'.


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